Social enterprises in the menstrual product industry, founded and led by women, challenge menstruation stigma by combining mission-driven approaches with bold and honest communication strategies. These enterprises turn societal issues into business opportunities, offering innovative products and services to disrupt a deeply stigmatized industry. By addressing tabooed topics through indirect and non-conventional methods, these entrepreneurs contribute to breaking away from societal norms, promoting gender equity, reduced inequalities, global health and wellbeing, and quality education.