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Lonneke Roza, part-time Adjunct Assistant Professor at the Rotterdam School of Management, has been mentioned in an article. The article discusses Roza's research about how entrepreneurs want to give something back for the society. A corporate foundation can be a solution. Lonneke Roza states that "A foundation is a perfect way to include employees with philantrophic activities". The last ten years the corporate foundations doubled. Roza states that "This is just an estimation, and there will be more. The phenomena of corporate foundations is not new, but they operate privately. This has to do with out culture: we give a lot to charities, but we do not talk about it. Companies do the exact same thing and are risk-averse with their corporate foundation. Shell has, for instance, its own foundation, but they do not disclose this publicly, as the public is suspicious about multinationals that practice philantrophy."

Participants

  • Lonneke Roza
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Brookz (Magazine)