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Ale Smidts, Maarten Boksem and Esther Eijlers of RSM have developed a method whereby emotions in the brain can be measured directly with the help of EEG. This method is discussed in the article

Participants
  • Esther Eijlers
    Role: Faculty
    Reference type: Referenced
  • Maarten Boksem
    Role: Faculty
    Reference type: Referenced
  • Ale Smidts
    Role: Faculty
    Reference type: Referenced
Media Outlets
  • Marketing Tribune (Online)