Esther Eijlers, Maarten Boksem and Ale Smidts from RSM say that they have now developed a new method that measure emotions in the brain in real time and monitored with the help of electroencephalography (EEG). According to the researchers, the method can be of great value, not only for companies and governments, but also for therapeutic treatments, for example. The research results are described in the research paper "Implicit measurement of emotional experience and its dynamics".