A new report from 'Winnend werkgeverschap', to which Pursey Heugens of RSM made a contribution to. Family businesses invest on average less in their employees than comparable non-family businesses. For example, 85% of family businesses offer their employees training and education compared to almost all (97%) other companies. The difference in areas such as diversity and sustainability is striking. Non-family businesses opted for introducing (voluntary) diversity targets considerably more often (39% against only 3% of family businesses). There is also less attention for working conditions at suppliers and sustainability of the business chain. This is fuelled by pressure from shareholders and society - a pressure that family businesses experience less.