The retail sector is in full swing. Consider, for example, the disappearance of V&D from the streets or the emergence of online supermarket Picnic. The jury for the MOAward award 'Insights Scientist of the year 2019' have chosen "Surviving the Retail Revolution" as Topic of the Year 2019. Robert Rooderkerk, Associate Professor at the Department of Technology and Operations Management at RSM, has been selected by the jury as an author that has made an essential contribution to the development of the retail sector by means of his scientific treatise on Surviving the Retail Revolution.