Research conducted by PhD candidate Timo van Balen and Associate Professor Murat Tarakci was mentioned in an article. Their research, called "Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding", claims it’s better to be humble about your startup’s potential, and that overly bombastic communications of its disruptive vision may damage an entrepreneur’s ability to attract large investments. Timo and Murat claimed that “disruptive visions are powerful images of the future” set out by entrepreneurs about how their ventures will change and disturb or reorder the market as we know it.