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Neuromarketing: così le aziende leggono nel pensiero
Neuromarketing: così le aziende leggono nel pensiero
Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.
Ale Smidts, Professor of Marketing Research at RSM, gives his opinion as to why neuromarketing could explain why a certain product is more successful than others.
Participants
Ale Smidts
Role: Faculty
Reference type: Referenced