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This article announces the winner of the PIM Marketing Wetenschapsprijs 2011 (Marketing Science Award 2011). Machiel Reinders, student at the VU in Amsterdam, has won the award with his thesis 'Managing Consumer Resistance to Innovations'. Dr. Gaby Schellekens, PhD candidate at RSM, was nominated for the award with her dissertation on language abstraction in word of mouth.

Participants
  • Gaby
    Role: PhD Candidate
    Reference type: Referenced
  • nvt
    Role: General
    Reference type: Journalist
Media Outlets
  • Marketing Tribune (Unknown)
  • Headlinez.nl (Unknown)