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Brain activity predicts crowdfunding outcomes better than self-reports
Brain activity predicts crowdfunding outcomes better than self-reports
A new study by Alexander Genevsky of RSM with colleagues shows that neural activity can be a better predictor of individual choices than surveys and self-reports. Further, they can help forecast aggregate outcomes in the marketplace.
A new study by Alexander Genevsky of RSM with colleagues shows that neural activity can be a better predictor of individual choices than surveys and self-reports. Further, they can help forecast aggregate outcomes in the marketplace.
Participants
Alexander Genevsky
Role: Faculty
Reference type: Referenced