Are Women More Loyal Customers than Men?
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers…
Outlet:
Business Because
Media Type:
Online
Friday, 16 July 2010