Cuidado con las campañas de prevención del cáncer de mama, pueden ser contraproducentes
This article reports on the outcome of recent study by Stefano Puntoni, Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about breast cancer can…
Outlet:
El Confidencial
Media Type:
Online
Thursday, 30 June 2011