RSM-Forschungsergebnis: Brustkrebs-Kampagnen funktionieren oft nicht, weil sie falsch gestaltet sind
This article reports on the outcome of recent study by Stefano Puntoni, Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about breast cancer can…
Outlet:
Onkoserv
Media Type:
Online
Monday, 4 July 2011