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Most people feel better about a ROBOT taking their job than they do about losing out to another person, survey reveals
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
dailymail.co.cuk Online
Tuesday, 6 August 2019
Professor Henk de Vries bekleedt leerstoel Standardisation Management
On October 4th, Henk de Vries of RSM will give his oration with the title 'Standardisation Management'.
NEN.nl Online
Tuesday, 6 August 2019
How An MBA Can Help Women In Business Realize Their Leadership Potential
Dianne Bevelander of RSM discusses how MBA's may help women since a good MBA program imparts more than just knowledge. It helps students to build a network, gain valuable leadership experience, and improve their confidence.
Business Because Online
Wednesday, 31 July 2019
Corporate start-up: ondernemen met een vangnet
An article discussing corporate start-ups, like the ABN AMRO owned 'Tikkie'. The payment issue that Tikkie tries to tackle had already been spotted by ABN AMRO before. According to Vareska van de Vrande, professor of Collaborative…
MT.nl Online
Thursday, 25 July 2019
Using AI to Track Emotional Experiences
An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…
dzone Online
Monday, 22 July 2019
BRAIN SCANS REVEAL THE EFFECTIVENESS OF VIDEO MARKETING
An article that discusses the effectiveness of video marketing. Surprisingly, we all tend to react in a very similar way. PhD candidate Hang-yee Chan, analysed the brain activity of 60 people as they each watched the same set of…
bqlive.co.uk Online
Friday, 19 July 2019
Hoe Nederlandse achtbaanbouwer grootste ter wereld werd
Tom Mom of RSM gives his opinion regarding the growth of Vekoma Rides, a Dutch company that has become one of the largest rollercoaster builders in the world.
Nu.nl Online
Thursday, 18 July 2019
[Onderzoek] ‘Erasmus University (RSM) heeft een algoritme ontwikkeld om emotionele ervaringen van klanten te meten’
An article that discusses new research conducted by Esther Eijlers, Maarten Boksem and Ale Smidts of RSM into Artificial Intelligence, more specifically on how human emotions may be tracked and measured. The innovative new method…
nieuws.social.nl Online
Thursday, 18 July 2019
Insight: Brain scans reveal the effectiveness of video marketing – Rotterdam School of Management
An article that discusses research conducted by PhD candidate Hang-yee Chan. He analysed the brain activity of 60 people as they each watched the same set of 35 commercials. The researchers compared the brain activity patterns of…
field marketing Online
Thursday, 18 July 2019
Should Harvard Business School’s Case Method Be Scrapped in MBAs?
Some business schools are now railing against Harvard’s cases, claiming that they are outdated and fail to represent protagonists from all of society. These schools are relying less on Harvard’s cases and are developing their own…
find-mba.com Online
Monday, 15 July 2019