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In this feature piece, Ale Smidts provides insights into the developing field of neuromarketing, and the brain activity associated with consumer behaviour. He also explains how this knowledge can be applied in practice.
CBW Magazine Magazine
Friday, 31 July 2009
Jaap Jongejan, CNV Bedrijvenbond: Functie - Toekomst - Mens
This is an interview with Jaap Jongejan, chairman of the Bond of Firms, about the activities of the Bond. The Bond is also the founder of the Dutch Institute for Social Innovation (NCSI), of which RSM is one of the partner…
Develop Magazine
Friday, 31 July 2009
Door trainingen in topvorm
This article is about the training opportunities in the catering industry.
Misset Catering Scientific or industry journal
Friday, 31 July 2009
Weer: samenwerken tegen leegrijden
This article illustrates Hugo van Driel's critical view on the new logistics cooperation Truck Load Match.
Nieuwsblad Transport Scientific or industry journal
Friday, 31 July 2009
Living dreams with eyes wide-open
This piece is about the BANKSeta International Development Programme (IEDP), of which RSM is one of the partners. The 20 candidates on the programme, were required to conduct research and present a business case in an area of…
The Skills Portal Online
Friday, 31 July 2009
Losmaken door vastleggen: oratie van Knut Blind
This article announces the inaugural address of Knut Blind, with the topic of standardization. He hereby accepts the position of professor in Standardization and Normalization.
Nieuwsbank Online
Wednesday, 29 July 2009
Aangekondige verassing
This collumn is about the bonus culture in the banking industry.
De Tijd Magazine
Tuesday, 28 July 2009
Leiderschap
This piece announces the 2009 Leadership Summit at RSM. The theme of this year's summit is Leveraging the crisis. New models, new methods, new mindsets.
ESB Economisch Statistische Berichten Online
Friday, 24 July 2009
Een huis met een groen energielabel levert meer op
According to results from research conducted at RSM, home buyers are willing to pay more for a house that is more energy efficient.
Meer Met Minder Online
Friday, 24 July 2009
Promotie
This article describes the research The intra-household allocation of time, about how members of one household devide their time with respect to work, leisure, and household chores.
ESB Economisch Statistische Berichten Online
Friday, 24 July 2009