Duurzame Maar 'Walgelijke' Producten Worden Aantrekkelijker In Een Tweede Taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them.
Outlet:
pauw.nl
Media Type:
Online
Wednesday, 28 February 2018