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Online fee-paying libraries tackle textbook inflation
An article that discusses Perlego, an online library for academic textbooks. Gabi Helfert of RSM has commented on this method.
University World News Online
Saturday, 31 August 2019
Abstracte plannen overbrengen? ‘Non-verbale communicatie belangrijker dan taal’
Joep Cornelissen, Professor of Corporate Communication and Management, has been mentioned in an article. The article discusses how an abstract story may be sold to the public. He states that "the type of language used is quite a…
MT.nl Online
Thursday, 29 August 2019
Hersenscans laten zien of een video ons boeit
Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research.…
Frank watching Online
Wednesday, 28 August 2019
WAAROM WE BEPAALDE FILMPJES BOEIEND VINDEN
If we find a trailer or an advertisement fascinating, then our brains show the same pattern, according to researchers from RSM. We are mainly stimulated in the brain areas that are associated with the processing of emotions and…
bnr.nl Online
Tuesday, 27 August 2019
Hersenonderzoek: een emotioneel filmpje mét een verhaal boeit het meest
Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research.…
Adformatie Online
Tuesday, 27 August 2019
[Onderzoek] Hersenscans laten zien of een video ons boeit
Ale Smidts, Maarten Boksem and Hang-Yee Chan have measured how our brains respond to TV commercials. It appears that the brains of different people react identically when they see exciting videos, according to their research.…
marketing report Online
Tuesday, 27 August 2019
[Onderzoek] Boeiende video genereert vergelijkbare reacties in de hersenen
Research conducted by Maarten Boksem, Ale Smidts and Hang-Yee Chang regarding emotional storytelling has been mentioned in an article.
Nederlands Media Nieuws Online
Tuesday, 27 August 2019
Hersenscans tonen aan of een video ons boeit
Research regarding emotional storytelling conducted by Ale Smidts, Maarten Boksem and Hang-Yee Chan has been mentioned in an article. Their research indicated that brain activity of different people is often identical when they…
fonkonline Online
Tuesday, 27 August 2019
MSc Programs in Human Resource Management Get a New Lease of Life
An article discussing the increasing popularity of HRM studies.
mim-guide Online
Wednesday, 21 August 2019
Most Workers Would Prefer to be Replaced by a Robot Than by Another Human
An article that discusses new research my Stefano Puntino, Professor of Marketing at RSM. His research suggests that while people generally prefer to see jobs go to people rather than to robots, this preference reverses when they…
recruitment buzz Online
Thursday, 8 August 2019