1-To-1 marketing works on women
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers…
Outlet:
Marketing Week
Media Type:
Unknown
Sunday, 1 August 2010