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Communicatie over borstkanker volgt vaak verkeerde spelregels
This article reports on the outcome of recent study by Stefano Puntoni, Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about breast cancer can…
Medical Facts Online
Friday, 10 June 2011
NIMA certificeert eerste eMarketeers
This article announces the first graduates of the NIMA (Netherlands Institute for Marketing) programme for eMarketing: Jeroen Ruisch and Bert Hagendoorn.
Marketing Tribune Online
Friday, 10 June 2011
Meer aardbevingen door nieuwe breuklijn
In this radio interview Bart de Langhe discusses the outcome of his recent thesis study. He found that the use of foreign languages is unsuitable for emotional branding, creating emotional associations with a product or brand.(To…
NTR Unknown
Thursday, 9 June 2011
Why Pink May Not Work as a Breast Cancer Brand
This is a radio interview with Stefano Puntoni about the results of his recent study with Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about…
Harvard Business Review Blogs Unknown
Thursday, 9 June 2011
Acreditada en Chile y el extranjero
RSM is mentioned in this article reviewing accreditations with respect to the the School of Management at the Catholic University of Chile.
ediciones especiales Online
Thursday, 9 June 2011
Geen vreemde talen in commerciële uitingen!
This article reports on the outcome of recent study by PhD candidate Bart de Langhe for his thesis 'Contingencies – Learning Numerical and Emotional Associations in an Uncertain World'. He found that the use of foreign languages…
Renske Cramer Tekstproducties Online
Wednesday, 8 June 2011
Oproep NBA voor medewerking aan onderzoek naar governance van accountantskantoren
This is an appeal by NBA to participate in a large-scale research by RSM on management- and corporate governance-practices of accountant offices.
Nivra Online
Wednesday, 8 June 2011
Vreemde talen in reclame vertekenen emoties
This article reports on the outcome of recent study by PhD candidate Bart de Langhe for his thesis 'Contingencies – Learning Numerical and Emotional Associations in an Uncertain World'. He found that the use of foreign languages…
Drimble Online
Wednesday, 8 June 2011
Boodschap in moedertaal voelt emotioneler aan
This article reports on the outcome of recent study by PhD candidate Bart de Langhe for his thesis 'Contingencies – Learning Numerical and Emotional Associations in an Uncertain World'. He found that the use of foreign languages…
Gezondheidskrant.nl Unknown
Wednesday, 8 June 2011
Waagt Nederland sprong in Russisch businessonderwijs?
Business schools face an ever increasing demand for MBA programs. Data from GMAC shows that the demand for business degrees is especially strong among young Russian students looking for international programs. How do Dutch…
Science Guide Online
Wednesday, 8 June 2011