Men make more loyal customers than women, researchers claim
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers…
Outlet:
Telegraph.co.uk
Media Type:
Unknown
Saturday, 3 July 2010