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Kundentreue sieht bei Männern anders aus als bei Frauen
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers…
Absatzwirtschaft.de Online
Thursday, 19 August 2010
Männer sind dem Friseursalon treu, Frauen dem Friseur
This article reports on the outcome of recent study by Stijn van Osselaer, Valentyna Melnyk (Waikato Management School, University of Waikato) and Tammo Bijmolt (University of Groningen), entitled 'Are women more loyal customers…
W&V Online
Wednesday, 18 August 2010
STAR chairman participated in radio debate "what does today's student life look like"
Recently appointed STAR Chairman Jasperina de Vries participated in an hour-long radio debate on the topic of “what does today’s student life look like”. The discussion was around the question whether or not a student should…
BNR Nieuwsradio Unknown
Wednesday, 18 August 2010
Meer design = meer winst
This article reports on the outcome of recent study "the effectiveness of design" by RSM and TU Delft. The researchers found that the financial performance of a product brings in a profit of almost 20% when there is a lot of focus…
Management Team MT Unknown
Tuesday, 17 August 2010
Can buy me love: Mate attraction goals lead to perceptual readiness for status products
This article, co-written by Bram van den Bergh is about the outcome of recent study that mate attraction goals lead to perceptual readiness for status products.
ScienceDirect Unknown
Tuesday, 17 August 2010
De psychologie van de crisis - waarom de bankiers de crash niet zagen aankomen
This article is about David De Cremer's view on the psychology behind the financial crisis. He feels that, to make bankers improve themselves and to prevent another financial crisis, there should be more focus on the human…
HUMO Unknown
Tuesday, 17 August 2010
Goed doen blijft moeilijk voor bank
In this article David De Cremer explains about the critisism that ING got in Belgium when they planned to introduce a lower maximum weekly amount for older people to withdraw from cash machines. David de Cremer also provides an…
Het Financieele Dagblad Unknown
Monday, 16 August 2010
Dreigt Nederland de boot te missen bij innovatie?
This article is about the importance of innovation, Alfred Kleinknecht (professor at TU Delft) and Henk Volberda share their thoughts about innovation in the Netherlands.
RTL Online
Friday, 13 August 2010
Business schools blijven groeien
This article is about the continuing growth of Dutch business schools and about developments of business schools and MBA's in Asia and the USA.
ScienceGuide Unknown
Wednesday, 11 August 2010
Radio discussion on marketing activities: Peeter Verlegh
Peeter Verlegh in discussion on marketing activities aimed at influencing consumer behaviour.The immediate cause was an advertising campaign by the animal rights organisation ‘Wakker Dier’ against C1000,Dutch retail store selling…
BNR Nieuwsradio Unknown
Wednesday, 11 August 2010