‘Vrouwelijke elementen bij communicatie borstkanker hebben averechts effect’
This article reports on the outcome of recent study by Stefano Puntoni, Steven Sweldens (INSEAD) and Nader Tavassoli (London Business School). They found that the use of feminine elements in communication about breast cancer can…
Outlet:
Communicatie Online
Media Type:
Online
Wednesday, 15 June 2011