“Consumer-Innovators” in the UK Outspend British Companies on R&D
This article reports on a recent article in the MIT Sloan Management Review: "The Age of the Consumer-Innovator", written by Eric von Hippel, Susumu Ogawa and Jeroen P.J. de Jong. They found that consumers collectively generate…
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Interest!ALERT
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Online
Monday, 26 September 2011