It's all about autonomy: Consumers react negatively when prompted to think about money
This article reports on a recent study written by Dirk Smeesters, Jia Liu (University of Groningen) and Kathleen Vohs (Carlson School of Management, University of Minnesota). "This research highlights money's ability to stimulate…
Outlet:
EurekAlert University of Chicago Press Journals
Media Type:
Unknown
Wednesday, 14 September 2011