MSc Marketing Management

Why do people do what they do? By studying consumer behaviour and marketing processes, you learn how strategies and tactics result in the success or failure of products and services. Marketing is also an important driver of performance in organisations. If you understand this, you can develop a successful vision and strategy for your business.

You can customise the MSc Marketing Management programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation. 

• 249 average number of students in cohort 
• 39% international students in programme 
• 92% of graduates employed within 3 months after graduation 
• Examples of industries where graduates work: consumer goods, consulting, and fashion and textiles 
• Examples of graduates’ job titles: account manager, brand manager, market research analyst 

_{This programme is offered by Erasmus University Rotterdam. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.}