Winter Foundation Course in Corporate Communication

Joep Cornelissen is Academic Director of the MScCC programme and Professor of Corporate Communication & Management at RSM. The main focus of his research involves studies of the role of corporate and managerial communication in the context of innovation, entrepreneurship and change, and of social evaluations of the legitimacy and reputation of start-up and established firms.

Carola Hillenbrand is Professor of Organisational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR) and Research Division Leader for the School of Marketing and Reputation. Carola’s research aligns the subjects of responsibility, relationships and resilience with human decision-making, behaviours and emotions. She collaborates with faculty in psychology, governance and leadership to develop multidisciplinary, cross-university and international programmes related to long-term behavioural change.

Oriol Iglesias is a Full Professor at the ESADE Business School. He was previously Chair of the Research Group in Brand Management and Director of the ESADE Brand Institute. Oriol has conducted in-company training and research for leading global brands and has experience as a partner, CEO and consultant at different stages in his career. He has also co-authored several books on brand management and co-creation, and his research on this topic is published in top international academic journals.

Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. According to Google Scholar, he is the world's most influential and cited researcher in corporate communications, strategic communication, public relations, and communication management (h-Index: 66). He has published 44 books and over 430 articles and study reports in several languages.<o:p></o:p>