As the evolving environment, new trends, issues, and audiences reshape the communication landscape in the workplace, communication models and practices need to evolve to keep up with the growing pace of change. New opportunities and challenges at the macro-and micro-levels require employee communication leaders to update their knowledge base and be equipped with data-backed strategies, insights, and toolkits to create impact, deliver business results, and drive organisational success.
This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Employees have long been recognized as the No. 1 stakeholder for organisations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders. The workplace dynamics and culture of today have shifted as millennials and Gen Z enter the workplace. The line between internal and external is blurred by technological advancements. Internal stakeholders’ voices can be easily amplified and travel across borders in real time. Communication starts from within. How to leverage employee ambassadorship and brand advocacy, capitalize on the power of emerging technologies, and mitigate potential issues have become a new challenge for employee communication professionals.
This masterclass is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee communications.
This masterclass will equip professionals in corporate communication, strategic communication, internal communication and human resource management with knowledge and a deep toolkit to keep employees informed and engaged, align employees with corporate strategies, establish long-lasting relationships with employees, create a healthy, positive, and vibrant workplace culture, and be able to measure and demonstrate success. The format and content of the course will include instructor lectures, readings, guest speakers, case studies, discussions, and role play/simulation team work. Participants are expected to share their experiences, including successes and failures, to contribute to our collective knowledge regarding what works and what doesn’t.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
I have recently participated in the Employee Communication masterclass and the experience has been very positive. The school has made an incredible effort to adapt to the virtual environment without missing the human interaction, which is certainly challenging considering the current situation. All the students could mingle before the lessons to have the opportunity to get to know each other better. The technology worked really well, and the material was quickly updated to facilitate the access. Regarding the content of the course, it came up to my expectations. Very interesting topics with lots of takeaways for internal communications professionals, and also it was really up to date with the all the latest challenges we face in our workspaces after the global pandemic.
Rita Men, Ph.D., APR, is Professor of Public Relations in the College of Journalism and Communications at the University of Florida. Men’s background is based primarily in corporate communication research and consulting. Her research interests include internal communication, leadership communication, emerging technologies, entrepreneurial communications, and measurement and evaluation.
14-16 May 2025
09.00-17.00
€3,600 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
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Programme & Admission Advisor