The digital transformation has increased the complexity and challenges for corporate communication professionals. As organisations adapt their business strategies with data-driven approaches, they also need to respond to emerging expectations and pressures from internal and external stakeholders through various digital channels. How can organisations reconsider their structures, processes, and strategies to respond to these challenges?
This programme is offered by Corporate Communication Centre BV. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
This course will provide participants with a critical understanding of how the digital transformation has impacted the business and communication environment in which organisations operate. It will provide frameworks to analyse and navigate the complexity of this environment and help participants applying digital tools (e.g., generative AI) and tactics (e.g. digital storytelling) to efficiently manage challenges at the intersection of business and communication strategy.
This course will support participants to grasp the latest technological developments, such as digital platforms, big data, and artificial intelligence. It will discuss how companies can use information strategies to approach the challenges of digital disruption, and how to navigate threats and opportunities of stakeholder management through efficient tactics.
You will benefit from this programme if you are corporate communication professionals, business strategists, marketing managers, and digital transformation leaders who want to deepen their understanding of the digital landscape. Additionally, this course benefits anyone interested in leveraging digital tools, such as AI and big data, to enhance their organisation’s communication strategies and adapt to the evolving digital environment. Whether you are looking to update your skills or lead digital transformation within your organisation, this course provides valuable insights and practical knowledge.
The classroom comprises of a diverse group of accomplished, driven and open-minded professionals from Europe and beyond, working in various management positions in the public and private sector, NGOs and consultancies.
Participants in this course are recommended to hold at least a bachelor degree.
Participants in this course are recommended to have 3+ years of work experience.
Michael Etter, Senior lecturer - King’s Business School UK
Till Achinger, Managing Director and EU Research & Insights Lead - FGS Global
Professor of Digital Business - Rotterdam School of Management, Erasmus University.
9-11 December 2024
9.00-17.00 hr
€3,400 including tuition, course material, lunches and refreshments. This fee does not include hotel accommodation.
The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
The participant can be substituted by someone from the same organisation on the same course without extra costs.
This course can also be taken as part of RSM's part-time Executive Master in Corporate Communication, a flexible and accredited master programme for professionals.
Programme officer
Programme & Admission Advisor