Corporate Communication

The three-day course on Strategic Communication focuses on how to identify strategic threats and contributions to organisations that can be managed by corporate communications.

This course is designed to equip you with the skills and expertise to unpack the various building blocks of strategic reputation management, such as causes, moderators and consequences of different reputation strategies in stakeholder relationships.

This three-day masterclass about organisational change examines theories of change and development applied to organisations, groups and individuals. It explores how theoretical perspectives of change are reflected in the range of approaches applied to the diagnosis and solving of problems in organisations.

This masterclass focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment, in all parts of their operations. This concept extends beyond obligations to comply with regulations alone, and finds companies taking further steps voluntarily to ‘do well by doing good’.

This three-day course focuses on the transformation that technology has brought to the field of corporate communication, and how you can make effective use of it. You will develop valuable knowledge for optimising your organisation’s digital corporate communications.

Acquire an in-depth view of the latest developments, tools, and practical and academic insights into subjects such as organisational identity, corporate branding, strategic reputation management, strategic corporate communication and corporate storytelling.

The course covers stakeholder roles in influencing organisations, leadership challenges, and issues in innovation and communication to act conscientiously. It realistically yet optimistically addresses organisational dilemmas and opportunities through integrated and conscientious methods, using lectures, workshops, cases, and readings.

This three-day masterclass will strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence on three levels of business: personal, organisational and global. This masterclass will help you develop valuable general management perspectives for communications.

This masterclass will help you to energise your employee and management communication skills by integrating theories, research insights as well as current issues and cases into a comprehensive guide for best practices in employee communications. It will equip you with knowledge and a deep toolkit to keep employees informed and engaged.

Gain insights into the importance of corporate issues management and public affairs. You will develop a working knowledge of best practices in issues management, and public affairs management. This will help you to secure the corporation’s ‘societal license to operate’ and to integrate its market and nonmarket strategies. 

Discover the latest insights, tools and development in corporate communication during our four-day Summer Course in June. Immerse yourself in workshops, case studies and interactive sessions by world-renowned academics and experienced business practitioners, and apply your newly gained knowledge into practice.