Marketing has an essential role in the operation of any private firm or public organisation. Rotterdam School of Management expands traditional views of marketing across a range of related disciplines to create novel insights and strategies within the field.
Marketing is a crucial organisational function that enables value creation through a variety of activities, from marketing research and customer analytics to brand strategy and advertising. RSM contributes cutting edge teaching and research in each of these areas.
The faculty of the Department of Marketing Management is dedicated to exploring new knowledge from complex advances in theory to efficient applications of scientific principles for practical application. The faculty publish research not only in top marketing journals but are important contributors in related fields like psychology, economics, and neuroscience.
Science Communication and Media Officer
Corporate Communications & PR Manager
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers.
