In February 2018, KFC was frontpage news in the UK as the fried chicken chain restaurant that had run out of chicken. With more than 80% of its UK restaurants closed due to the chicken shortage, thousands of KFC customers turned to social media platforms to express their dismay upon finding that KFC was unable to deliver their signature chicken products. #KFCcrisis became trending on Twitter. Many customers even contacted local police stations to report the chicken shortage problem. What was the source of the supply problem? Did KFC’s chicken crisis result from switching their logistics services supplier?
1. Understand the factors that can lead to buying firms wanting to switch suppliers. 2. Identify appropriate supplier selection criteria, in particular for food delivery services. 3. Compare alternative supplier options on identified criteria. 4. Understand the challenges and remedies of requiring various suppliers to coordinate and collaborate. 5. Understand the required actions and contingencies when having to deal with an operational emergency & Evaluate options for KFC to source its food service in the future.
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