iRobot was among the first companies to introduce robotic technology into the consumer market. Facing increased competition in this market, should iRobot continue to develop new consumer products or focus on the military and aerospace marketplace where it already had importance presence?
Facing a saturated US & European personal navigation device market with increasing competition from other GPS providers, TomTom began to shift its business mix toward value-added services and make personal navigation devices a smaller portion of total revenue.
The small Dutch web agency Triple IT organized and managed the development and commercialization of its innovations alongside other, bigger firms.
Best Buy differentiated itself by deploying a service-oriented strategy rather than a low-price model. How could the firm continue to offer innovative products and superior customer service while facing increased competition from large brick and mortar stores and financial stress due to the economic downturn?
Danone and its Chinese joint venture partner, Wahaha, were entangled in legal disputes over trademarks, which led to plummeting sales and fights about national economic security.
Whole Foods was a premium US leading natural and organic food chain. But an increasing demand for natural and organic foods led to low-price leaders like Wal-Mart moving into the organic foods industry. Will a different strategy help Whole Foods avoid potential price wars? If so, which one should it take?
When the unprofitable Dutch boutique sports carmaker, Spyker, acquired Saab in 2010, scepticism arose about the likely success of this acquisition. Spyker had to convince the public that it could create a solid fit of these two drastically different brands.
ABN AMRO innovatively used the Volvo Ocean Race to promote its “one bank philosophy.” While daily marketing operations were under stress, one cannot help but wonder whether this extravagant marketing technique was the best strategy for the bank.
How could an ingenious three-wheel, human-powered, fast, and environmentally friendly vehicle fail to enter the market after heavy investment and years of trials? Mitka’s story demonstrates what makes radical innovation not work.
After an environmentally devoted Dutch firm was sold to an environmentally less conscious new owner, the company had to forge a new strategy for maintaining a green reputation.
