Speaker Dr Anthony Brown will discuss the intricacies of developing the Lipton case, which explores the rollout of Lipton Ice Tea across Europe in the late 1990s to early 2000s. This case delves into the complexities of defining and implementing new strategic platforms within large organisations and is particularly relevant for those interested in international business.
Parts of the case provide in depth information that allows students to investigate aspects such as marketing and branding, operations management, and strategic management under the overarching theme.
Programme
The seminar will cover:
- Idea and Story Development: Delve into the creative process behind conceptualizing the Unilever Lipton 2024 case, including how to craft a compelling narrative that resonates with students across multiple disciplines.
- Facts and Data Gathering: The challenges of sourcing accurate information, balancing the use of publicly available data with copyrighted material, and ensuring the case is both informative and legally sound.
- Team Writing and Collaboration: Discover best practices for collaborative writing, especially when developing complex cases with multiple sub-storylines.
- Teaching Materials and Notes: Discuss the importance of comprehensive teaching notes and materials that support educators in effectively delivering the case content.
Time and Location
Seminar: 12:00-13:00 Thursday 26 September 2024
Location: Mandeville building Room T09-67, Rotterdam School of Management, Erasmus University, Burgemeester Oudlaan 50, 3062 PA Rotterdam, the Netherlands
Free to attend
Tickets are free. Please bring your own lunch.
To reserve your seat, email cdc@rsm.nl with your name and affiliation.
Contact
For any questions, please email cdc@rsm.nl.
The seminar is part of our quarterly Brown Bag Seminars on Creating Memorable Cases. Join the RSM Case Community to stay updated on future seminars.