“I’m very happy to see that professionals and their employers are increasingly showing their appreciation for the added value of executive education programmes,” says Hartmann. He spoke of the recent increase in the number of registrations, web visits and brochure downloads for RSM’s open executive education programmes. “There is a better economic climate which creates room for investment in the skills and education of employees. At the same time, RSM is developing a complete portfolio of programmes that cover the whole business cycle.”
Career confidence and hot topics
Compared to the same period in 2014, there was an increase of 19 per cent of registrations for open programmes, suggesting professionals have an increased confidence in their careers and they are motivated to improve their professional prospects. RSM Executive Education keeps a careful eye on the markets and adjusts its open programmes to suit trends in business. Hot topics in 2015 are storytelling in business, women in business, social media, and corporate venturing.
Learning business essentials
So far, the most popular RSM Executive Education programmes in 2015 are Finance for Non-financial Managers, Essentials of Leadership, The Power of Storytelling, Essentials of Strategy, and New Business Development. There is also a boost in companies enquiring about RSM’s customised programmes, tailor-made and provided in-house by RSM faculty members.
Growing the business
Visitors to RSM Executive Education’s webpages have downloaded 39 per cent more brochures than last year, and visits have increased by 30 per cent compared to the same period in 2014. The range of subjects also gives clues about business confidence. The open programmes creating the most interest this spring are Advanced Management and Leadership Programme, RSM Diploma Programme in Business Management and Leadership, The Power of Presence, The Power of Storytelling, and The Art of Project Management.
“Many businesses are interested in effective leadership, and marketing – getting their story out to the right audiences in the right way,” said Professor Hartmann.
Connecting business and knowledge
Prof. Hartmann adds that RSM Executive Education will play an increasingly important role in connecting the world of business and the world of knowledge. “The interaction between academics and professionals helps firms to thrive in society through RSM’s academic values and knowledge,” he said.
RSM Executive Education
RSM Executive Education helps professionals, at whatever stage in their careers, to understand and master complex business challenges. Its portfolio of customised and short open programmes provides participants with fresh insights and knowledge which can immediately be put to use in order to develop leadership skills and business acumen.
