The workshop – structured into two synchronous modules – will give participants the confidence and equip them with the skill to create their own cases effectively. The last (optional) asynchronous module will serve as a coaching session, helping participants turn their drafts into final products that they can use in class or submit for publication.
This workshop will be facilitated by Tao Yue, Managing Editor, and Carla Gatt, Senior Case Writer, at the RSM CDC. Over the past decade, CDC has produced about 200 teaching cases in almost all areas of business management, as well as other social science disciplines. Some of CDC’s cases have won international case writing competition prizes and others were adapted for publications like the Harvard Business Review and the Financial Times. CDC has given various case writing workshops for academics and students at RSM and in other schools in Europe and Asia.
Program
Before Module 1
CDC will send participants reading materials on case writing. Participants will get acquainted with the ABC of a teaching case and think about what idea they would like to turn into a case.
Module 1: The essence of case development
Date and time: Thursday, 12 November 2020, 15:00-17:00 CET
Participants will gain knowledge on:
- differences between a research case, business case, and teaching case,
- different ways to present a case (traditional case, mini case, multimedia case, etc.)
- the case “market” and trend, and
- the essence of a case and teaching note.
They will also actively:
- develop the “focus” of their own cases, and
- develop the learning objectives of their cases.
Module 2: The structure and content of a case
Date and time: Thursday, 19 November 2020, 15:00-17:00 CET
Participants will gain knowledge on:
- data collection and selection,
- interview and desk research techniques,
- case and teaching note structures,
- case writing style and conventions, and
- case usage and release.
They will also actively develop their own
- case synopsis, and
- case and teaching note outlines.
In both modules, participants will also have the opportunity to:
- receive practical tips on the case writing process, and
- discuss their case ideas and other questions with the tutor and fellow participants.
After Module 2
After module 2, participants will further develop their cases and teaching notes on their own. If they wish, they can sign up for the RSM CDC individual case clinic and use customized support from CDC.
Module 3: Individual case clinic (optional)
Date and time: flexible
For those who have completed the draft version of their case and teaching note, they can send the draft to CDC and book a one-on-one session with a tutor to discuss their work.
After Module 3
Participants who complete module 3 have the option to submit their cases and teaching notes to the RSM CDC case collection. Once accepted by CDC, CDC will take care of final polishing and publishing the materials.
Method
We will use Zoom for all the modules and interactions. Access instruction will be sent after participants confirm their registration.
Fees
Modules 1-2: €400.- p.p.,
Fee includes the two online sessions and handouts (e.g. learning materials and exercises).
Modules 3: €300.- p.p.
Fee includes written comments on the submitted draft and a one-on-one feedback session of approximately 30 minutes.
Please note: the course is free of charge for RSM employees and with a 40% discount for employees at the Erasmus University Rotterdam, Leiden University, and Delft University of Technology, i.e. Modules 1-2: €240.- p.p. and Module 3: €180.- p.p.
To register
To register, please email your full name and work affiliation to cdc@rsm.nl before the 10th of November 2020. Once registered, you will receive a link for the payment of Modules 1-2. For those interested in the private coaching session (Module 3), please inform the tutor(s) after completing Modules 1-2, after which you will be provided with a new payment link.
Contact
Should you have any questions, please email cdc@rsm.nl anytime.