Companies in the port of Rotterdam have too little focus on developing new products and markets. The focus is too much on cost savings and increasing efficiency. Therefore, the port compared with, for example, the Eindhoven region is far removed from the status of 'innovation hotspot'. This is evident from the first Innovation Barometer Port of Rotterdam School of Management, a review of the innovation power of the port undertakings. "It's a baseline to see the relative innovativeness of the port," says professor and research leader Henk Volberda.