It is very likely that you have heard phrases like "Women dress for other women" or "women envy and compete with each other", and they are true. As much as you want to deny it, at least the second one that talks about competition is true. You notice it at work when a partner is better than you and you want to have the same success as her. It's very normal, but it does not have to become obsessive! According to a study cited in an article by Salud180 and conducted by Nailya Ordabayeva, a marketing expert at the Rotterdam School of Management, one of the main motivations behind shopping is envy.