Competition is increasing in the MBA market. Attracting the best candidates is an issue even for the top business schools. Harvard Business School has a 10 per cent acceptance rate because it filters out so many applications, but still worries about finding the elusive group of top candidates, according to Trivedi. RSM has several factors in its favour. It is a highly ranked school, its full-time MBA takes only a year and the programme is taught in English. The school has marketed itself widely internationally and only 5 per cent of this year’s 98 successful applicants are Dutch. Despite all of this, applications for 2017 were down slightly.