Joep Cornelissen of the Rotterdam School of Management (RSM) at Erasmus University is one of the speakers in the private RSM masterclass' Future Visions of Corporate Communication "on October 20. He first started with the good news: "There is a really progressive way of thinking about how companies should relate to the public; they have frequent contact with stakeholders. "He sees include a shift from 'managing' to 'taking care of'.