This Swedish article reports on the outcome of a study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behaviour.
This Swedish article reports on the outcome of a study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behaviour.
Participants
Niels
Role: Faculty
Reference type: Featured
Steffen
Role: Faculty
Reference type: Featured
nvt
Role: General
Reference type: Journalist
Media Outlets
Sydsvenskan (Online)
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