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This Swedish article reports on the outcome of a study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behaviour.
This Swedish article reports on the outcome of a study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behaviour.