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This article is about the increasing importance for organisations to frame their brands in terms of the key issues of our times, and thereby make their position clear to all.
This article is about the increasing importance for organisations to frame their brands in terms of the key issues of our times, and thereby make their position clear to all.
Participants
Guido
Role: Faculty
Reference type: Written by
Mignon
Role: Faculty
Reference type: Written by
Berens, G.; Halderen, M. van
Role: General
Reference type: Journalist