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Framing the debate, framing the brand

This article is about the increasing importance for organisations to frame their brands in terms of the key issues of our times, and thereby make their position clear to all.

This article is about the increasing importance for organisations to frame their brands in terms of the key issues of our times, and thereby make their position clear to all.

Participants

  • Guido
    Role: Faculty
    Reference type: Written by
  • Mignon
    Role: Faculty
    Reference type: Written by
  • Berens, G.; Halderen, M. van
    Role: General
    Reference type: Journalist

Media Outlets

  • Communication Director (Magazine)