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Research conducted by Daan Stam, concludes that the words leaders choose to use in speeches have a great a great impact on the support they receive. Words such as progress and change, result in high support in times of economic crisis.
Research conducted by Daan Stam, concludes that the words leaders choose to use in speeches have a great a great impact on the support they receive. Words such as progress and change, result in high support in times of economic crisis.