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The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.
The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.
Participants
Jan van den Ende
Role: Faculty
Reference type: Referenced