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A study conducted by Patrick Reinmoeller and Juriaan Nijholt, concluded that the use of positive buzzwords such as big data, crowdsourcing and agile, positively influence the company's share price.

Participants
  • Patrick Reinmoller
    Role: Faculty
    Reference type: Quoted
  • Jurriaan Nijholt
    Role: Faculty
    Reference type: Referenced
Media Outlets
  • Management Site (Online)