This article describes Ralf van der Lans' research about consumer responses to logos, and presents a model that identifies latent logo clusters.
Participants
Ralf
Role: Faculty
Reference type: Referenced
Media Outlets
Business & Finance Week (Magazine)
RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes.
By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website.
See our cookie policy for more information about cookies and how to adjust your cookie settings.