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[Onderzoek] Hoe je cultureel diverse consumenten bereikt
[Onderzoek] Hoe je cultureel diverse consumenten bereikt
First and second generation minority consumershave different relations with their cultural heritage. Hereby, brands can adapt their marketing to better reach these minorities, as was concluded in Anne-Sophie Lenoir's PhD research.
First and second generation minority consumershave different relations with their cultural heritage. Hereby, brands can adapt their marketing to better reach these minorities, as was concluded in Anne-Sophie Lenoir's PhD research.