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[Onderzoek] Hoe je cultureel diverse consumenten bereikt

First and second generation minority consumershave different relations with their cultural heritage. Hereby, brands can adapt their marketing to better reach these minorities, as was concluded in Anne-Sophie Lenoir's PhD research.

First and second generation minority consumershave different relations with their cultural heritage. Hereby, brands can adapt their marketing to better reach these minorities, as was concluded in Anne-Sophie Lenoir's PhD research.

Participants

  • Anne-Sophie
    Role: Alumni
    Reference type: Referenced

Media Outlets

  • Marketing Tribune (Magazine)