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The shoe brand Van Bommel unexpectedly announced to change their sales approach by directly selling to the customers instead of selling through shoe shops. The question is: Is the brand strong enough to dismiss the function of a shop?
The shoe brand Van Bommel unexpectedly announced to change their sales approach by directly selling to the customers instead of selling through shoe shops. The question is: Is the brand strong enough to dismiss the function of a shop?
Participants
Cor
Role: Faculty
Reference type: Written by
Molenaar, C.
Role: General
Reference type: Journalist