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The shoe brand Van Bommel unexpectedly announced to change their sales approach by directly selling to the customers instead of selling through shoe shops. The question is: Is the brand strong enough to dismiss the function of a shop?

Participants
  • Cor
    Role: Faculty
    Reference type: Written by
  • Molenaar, C.
    Role: General
    Reference type: Journalist
Media Outlets
  • Twinkle Magazine (Unknown)