Minder is meer: beperk je merken portfolio! Een mythe?
Minder is meer: beperk je merken portfolio! Een mythe?
A reference to RSM discovery where Dr Yvonne van Everdingen, Baris Depecik and Professor Gerrit van Bruggen discuss the results of their recent research where slimming the brand portfolio turned out to decreased firm value in most cases.
A reference to RSM discovery where Dr Yvonne van Everdingen, Baris Depecik and Professor Gerrit van Bruggen discuss the results of their recent research where slimming the brand portfolio turned out to decreased firm value in most cases.
Participants
Yvonne
Role: Faculty
Reference type: Referenced
Baris
Role: Faculty
Reference type: Referenced
Gerrit
Role: Faculty
Reference type: Referenced
Media Outlets
Management Site (Online)
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