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Although increasing speed saves time, physics dictates that the minimum time to produce anything is bounded at zero. This means that speed increases have decreasing marginal returns. Research shows that generally people are poor at inferring time savings from speed increases, overestimating time savings. 

Participants

  • Stefano
    Role: Faculty
    Reference type: Co-written by
  • Puntoni, S.; de Langhe, B.
    Role: General
    Reference type: Journalist

Media Outlets

  • Harvard Business Review (Unknown)