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Merken schrappen is waarde schrappen (RSM Discovery)

Multinational companies, such as Unilever and Procter & Gamble, announce that they will likely cancel hundreds of brands. Research at RSM however shows that this will not lead to more profit. This research is also explained by RSM Discovery: www.youtube.com/watch

Multinational companies, such as Unilever and Procter & Gamble, announce that they will likely cancel hundreds of brands. Research at RSM however shows that this will not lead to more profit. This research is also explained by RSM Discovery: https://www.youtube.com/watch?v=QPkVJ6FIEyg

Participants

  • Yvonne
    Role: Faculty
    Reference type: Referenced
  • Gerrit
    Role: Faculty
    Reference type: Referenced
  • Baris
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • CFO (Magazine)